We partnered with construction safety equipment manufacturer Steel Guard Safety, which produces noise control products, to develop a tangential digital PR campaign focused on the noisiest cities in America. By earning high-quality backlinks from authority sites like USA Today and Yahoo.com, our data-driven digital PR campaign increased Steel Guard Safety’s domain authority by five points over a six-month period.
Steel Guard Safety is a leading manufacturer of industrial noise control products and sound curtains, so we developed a digital PR campaign to analyze key metrics related to noise pollution throughout the 100 largest cities across the country.
Whether it’s planes, trains, automobiles or just plain noisy neighbors, peace and quiet can be hard to find while living in a city. But noise pollution isn’t just a nuisance. According to the Environmental Protection Agency, ambient noise can affect everything from mental health to cardiovascular function.
As city populations continue to grow and noise levels rise, we wanted to know: which cities in America are the noisiest?
Our analysis utilized data from the U.S. Census Bureau, the Environmental Protection Agency, the Department of Transportation, Federal Transit Administration, and others to identify where noise pollution is most prevalent.
The ranking system considered metrics from a wide set of noise pollution-contributing factors, including population density, traffic density, public transportation, construction projects, number of commercial flights per day, air pollution, number of bars and nightlife venues per square mile, and number of public parks. Each variable was assigned a weighted score based on its perceived contribution to noise levels, and the findings were then summed and ordered to present a snapshot of America’s noisiest cities.
This data-rich digital PR campaign earned national media coverage in USA Today, Yahoo, MSN as well as additional local coverage in USA Today Network online newspapers, Fox Boston, Fox Baltimore, NJ.com, Masslive.com, iHeart Radio, and CBS News Philadelphia.
The results generated nearly 100 new high-quality links to the client’s website and increased their domain authority by five points over a six-month period.
