We help businesses and agencies create engaging content that earns quality links from the largest and most authoritative publications by blending a newsroom mentality with long-term creative strategy.
Topical and data-driven content designed to enhance brand identity and improve your website’s authority.
Generate quality media placements in high authority publications. Better links. Better rankings. Better revenue.
Compelling campaigns that connect with journalists and your audience.
Data-driven content that provides relevancy to your brand and resonates with journalists.
Great stories are the heart of every successful digital PR campaign, which is why ideation is the most important aspect of our process.
Carefully-crafted content strategy designed to build quality links for your brand and generate better media coverage than your competitors.
Whether it’s static visuals or engaging interactives, we bring data-driven campaigns to life on your brand’s website with tailor-made content.
With more than 10 years of experience in digital media, we bring a deep understanding of the media landscape and deliver stories that journalists want to cover.
We’ll formulate new approaches for your existing traditional PR or digital PR strategy with expert training to upskill your agency or in-house teams.
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NEWS OUTLETS
We understand newsrooms because we come from newsrooms. With direct experience at Patch.com and the nation’s largest newspaper publisher, Gannett, we bring an unmatched newsroom approach to our digital PR campaigns. We know which ideas will resonate with journalists and which are a waste of time. Our mantra is “creative strategy, newsroom mentality.”
I am an award-winning Director of Digital PR skilled in engaging and growing audiences with 10+ years of experience in content management, creation, strategy, marketing and storytelling.
With a newsroom background, I know what journalists want. I have earned clients thousands of top-tier media placements by blending a deadline-driven work ethic with long-term creative strategy.
I specialize in shaping stories that engage and inform media professionals and consumers, drawing on 6+ years in public relations and 8+ years in content development. My background includes developing best-selling books, defining brand voices, and securing top-tier media placements across the tech, arts, business, and education sectors.
I hold an MA in English Language and Culture from Freie Universität Berlin, where I analyzed the persuasive tactics of contemporary humor on a rhetorical and performative level.
Want to find out more? Contact Collin and let’s chat.
