We help businesses and agencies create engaging content that earns authoritative media mentions, enhancing visibility in AI Overviews and search results. Our newsroom mentality ensures your brand is recognized and trusted.
Topical and data-driven content designed to enhance brand identity and improve your website’s authority.
We secure earned media mentions and citations that boost AI visibility and brand authority.
Compelling campaigns that connect with journalists and your audience.
As the founder of NOBLE and a former journalist, I’ve spent 18 years on both sides of the inbox, pitching and being pitched.
For nearly a decade, I worked in newsrooms as a journalist and editor, publishing over 2,500 articles with outlets like Gannett/USA Today Network.
Since then, I’ve led the strategy and development of more than 400 digital PR campaigns that have earned 14,000+ media placements for brands across tech, food, finance, and beyond.
Join agency owners, freelancers, and in-house teams learning to pitch with purpose — and build campaigns journalists actually care about.
Data-driven content that provides relevancy to your brand, resonates with journalists, and enhances your visibility in AI-generated search results.
Great stories are the heart of every successful digital PR campaign, which is why ideation is the most important aspect of our process.
Carefully-crafted content strategy designed to build quality links for your brand and generate better media coverage than your competitors.
Whether it’s static visuals or engaging interactives, we bring data-driven campaigns to life on your brand’s website with tailor-made content.
With nearly 20 years of experience in digital media, we bring a deep understanding of the media landscape and deliver stories that journalists want to cover.
We’ll formulate new approaches for your existing traditional PR or digital PR strategy with expert training to upskill your agency or in-house teams.
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NEWS OUTLETS
We understand newsrooms because we come from newsrooms. With direct experience at Patch.com and the nation’s largest newspaper publisher, Gannett, we bring an unmatched newsroom approach to our digital PR campaigns. We know which ideas will resonate with journalists and which are a waste of time. Our mantra is “creative strategy, newsroom mentality.”
It has become extremely difficult to get media coverage — except for the approach that Collin uses, which is to craft original research that not only meet the media moment and cultural zeitgeist, but that align with an organization’s goals for growth. Somehow, some way he then combines that with his uncanny ability to land top-tier and targeted trade media outlet coverage. I have watched in awe, multiple times, as he’d done what so many others in PR dream about doing now.
He is the best in the business, and I recommend him to all of our clients.
Working with Collin/Noble was a real pleasure. Their background in journalism helps them spot great story angles and ideas that actually land media placements. They’re also creative and strategic and genuinely great to work with.
Our team did some training on the U.S. PR market with Collin and it was worth every penny! Mainly working in the UK you don’t realise how much bigger the U.S. media landscape is and with that comes a host of different media challenges, which Collin breaks down very easily into very informative sessions with loads of actionable tips. I would highly recommend him for any U.S. PR training. It’ll save you loads of time and money, trust me on that.
Want to find out more? Contact Collin and let’s chat.
