We partnered with LLC.org to develop eight data-driven digital PR campaigns with a relevant focus on entrepreneurship, small businesses, and the workplace. A mixture of evergreen and timely content resulted in nearly 400 high-quality media placements as well as a 3,458% organic search traffic increase over 18 months.
Our client sought to boost referral traffic and expand their site’s reach, so we developed a series of relevant digital PR campaigns during our 18-month partnership. Since LLC.org’s core audience is entrepreneurs and small business owners, our campaigns primarily focused on workplace-related topics. We tapped into the news cycle and trending subjects such as the evolving work-from-home landscape, commuting, human resources, and workplace culture.
We developed these digital PR campaigns by leveraging various datasets, including those from the Census Bureau and the Bureau of Labor Statistics, as well as conducting nationwide surveys. The data were then visualized into engaging, newsworthy content that earned media coverage in prominent, high-authority publications across the country.
This timely and topical data earned media coverage in top-tier publications such as Entrepreneur, Forbes, Fast Company, Yahoo Finance, The Business Journals, Crain’s, the Chicago Sun-Times, Ragan Communications, NBC News, and dozens of digital newspapers and TV news outlets in major cities across the country. The results included nearly 400 new backlinks to the client’s site, an increase in domain authority, and a 3,458% rise in monthly organic traffic.
3,458%
Monthly organic traffic increase
$13,620
Monthly traffic value increase
386
New links
56.5
Average domain authority of links
